Pizza Hut introduced the Moving Box Table which is a unique and functional packaging, transforming the pizza box into a place to enjoy a meal during a busy move. The chain found that 87{6036d1da27a1d3b5aa2f18d9e8df5a860af5f1dff3a0fe6451ed182baa94fd4e} of Americans order pizza whilst moving and often resort to resting on the floor during the chaos. As an answer to this, the Moving Box Table was created, altering itself into a mini table. The flatpack structure is accented with the signature red checkered pattern and folds into a durable base.
CMO of Pizza Hut, Melissa Friebe shares, “The last thing you want to worry about is unpacking to enjoy a hard-earned meal at the end of a long day. We love that pizza is a universal moving-day tradition for many, but we hate that it ends up eaten on the floor. This Moving Box Table will help us show up for Pizza Hut customers by providing not just a delicious pizza after a stressful moving day but somewhere easy and comfortable to enjoy it, too.”
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